top of page

SofTap® is the trademark for SofTap® Inc. THE most natural look in semi- permanent cosmetics.


For over 20 years SofTap® has been supplying the highest quality patented cosmetic pigments and micropigmentation needles to professionals in the permanent makeup industry. SofTap® believe that permanent makeup should be perfect. Therefore they produce the most extensive collection of pigments to ensure that clients get the most natural looking results possible.


 SofTap® was founded in 1988 by Alexis and Mike Lawson, who today continue to own and operate SofTap® Inc. in California, USA. Their vision of providing the best products for permanent beauty drives innovation and artistry all over the world.

SofTap® Pigment for Brows

bottom of page